Broadcasts in Native Languages of Olympic Athletes Increase Home Viewership

About 11,000 athletes representing more than 200 countries are competing at the 2016 Olympic Games in Brazil. Throughout the world, friends, relatives and compatriots gather to watch their nation's athletes compete. In some regions of the world, however, people have not been able to see the Games on television or other media platforms for a number of reasons. One reason is that it is costly to send media crews to Olympic Games held far from home. To expand viewership, the Olympic Broadcasting Service (OBS) provides live, unbiased images and sound coverage for all events to organizations that have purchased broadcast rights to the Games.

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